Tag: Communication Strategy
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Short Windows, Long Windows, and Why Context Is Everything
A short window is a moment that appears to carry outsized impact—a perfectly timed phrase, a message dropped at just the right second, a window of attention you can supposedly hack. It tempts people who believe one bold move can alter everything.
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Cassandra’s Dress – Unfashionable Clarity
Clarity that arrives before the group is ready is rarely welcomed. It breaks rhythm. It lacks the timing that makes ideas acceptable. In many social environments, especially those governed by trend, timing isn’t just important—it’s everything.