Tag: Crisis Communication
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Availability Cascade
In an Availability Cascade, beliefs become widely accepted through frequent public repetition. This phenomenon, crucial in shaping public discourse, is driven by psychological factors and media influence, extending its reach beyond cultural limits.
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FUD – Fear, Uncertainty, Doubt
Introduced in the computer sector during the 1970s, FUD stands for Fear, Uncertainty, Doubt. This tactic, designed to exploit human risk aversion, has expanded globally, shaping views in finance, politics, and health. Combatting its effects requires a commitment to transparent information dissemination and consistent fact-checking.