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Cognitive Load
Cognitive load denotes the mental strain within working memory. It’s segmented into three kinds: intrinsic, based on subject complexity; extraneous, from delivery; and germane, fostering deep learning. Individual differences, such as age and expertise, and factors like task difficulty affect its impact.
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FUD – Fear, Uncertainty, Doubt
Introduced in the computer sector during the 1970s, FUD stands for Fear, Uncertainty, Doubt. This tactic, designed to exploit human risk aversion, has expanded globally, shaping views in finance, politics, and health. Combatting its effects requires a commitment to transparent information dissemination and consistent fact-checking.
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Russell Conjugation
Russell Conjugation demonstrates how word choice affects emotional interpretation without altering factual content. Prominent in media and politics, its understanding is key to deciphering subtle biases and maintaining informed perspectives in various sectors of society.
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WYSIATI – What You See Is All There Is
The principle of WYSIATI highlights humanity’s propensity to draw conclusions from visible data while neglecting what might be omitted. Originally identified by Daniel Kahneman, this cognitive bias has significant ramifications across various fields, from politics to finance.
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Bathos
Bathos denotes a sudden transition from the profound to the trivial, often yielding a comedic outcome. Rooted in Greek origins and popularized by Alexander Pope in the 18th century, this concept spans various mediums, including literature and film, reflecting shifts in cultural aesthetics and values.
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Schelling Point
In game theory, a Schelling point describes an intuitive focal solution people gravitate towards without direct communication. Named after its progenitor, economist Thomas Schelling, its reach extends to realms like negotiations, economics, and international affairs, driven by common societal frameworks and references.


